Tell us a little about your business, Ross – what is it and how did it start?

It came together in 2009; when my dad was diagnosed with terminal cancer. It made me realise that I needed to do something beyond teaching; something that would fuel my passion of helping others by developing their mindsets. Upon my father’s death in 2012, I launched out on my own and developed my own brand of mindset development – working in education, sport and business. I have since spoken at national & international conferences, I’ve published four books on child mindset and I’ve now just started my PhD.


What were you doing before all this?

I used to teach PE and ICT (high school, college, and university level) and have taught children with emotional needs. I have also run my own events company, owned a fast food outlet & was Commercial Manager at Preston North End Football Club for 5 years.


What’s your preferred age group to work with?

I work with ages 7-18 in my education work, and any age above this with my professional services.


  1.  Which aspect of your business, do you most enjoy?

I love working with people who are motivated to change, who want to improve – and who like my jokes!


  1.  What is your biggest business success to date?

Creating my own published books was and still is a big buzz as it’s a legacy to my mum and dad.


  1. What are your plans for the future?

To develop more services and products for emerging professionals in the fields of business, education and sport. I will also be undertaking a PhD to substantiate my expertise. I also plan to conduct a speaking, cycling and swimming tour of Canada this autumn.


  1. What do you like to do when you’re not working?

Being single, I usually work for most of the day. However,  I do enjoy working out and travelling to gigs across the UK and overseas.


  1. What do you like about Preston?

My parents brought me up here, it’s a safe place to be. I have many friends who still live here which, I think, says something about the city.


  1. What positive message would you like to give to the people of Preston?

Life isn’t easy but every disappointment can bring an opportunity to learn and improve next time. Sometimes in life what we see as a threat could also be interpreted as an opportunity. For example, I was asked at short notice to speak in front of 15,000 people at a PNEFC home match. I just couldn’t stop myself from saying yes…and the rest is history.


  1. Is there anything else you would like to tell us about Ross McWilliam?

After Dad died, I gave myself 10 years to create my own legacy; to help others reach success in their lives. This legacy needs to be created before May 2022.

This is what drives me, every day.

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